HotelData.com H1 2026 Report Highlights Divided US Market and GOP Margin Gains
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The report highlights a widening pricing power divide across chain scales, impacting technology investment strategies and operational decisions for the rest of 2026.
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- Hospitality TechnologyHotelData.com H1 2026 Report Highlights Divided US Market and GOP Margin Gains
HotelData.com's H1 2026 Profitability Performance Report, based on financial data from 5,000 U.S. properties on Actabl's ProfitSword platform, reveals overall GOP margin expanded 3.6 percentage points year-over-year to 44.9%, reaching 47.2% in Q2. Luxury properties led with ADR up 10.1%, RevPAR up 15.9%, and GOP margin up 4.0 points to 38.6%. Economy was the only chain scale with falling RevPAR (-2.7%) despite highest occupancy gain (+4.6 points), as ADR dropped 9.3%. June, boosted by FIFA World Cup, saw strongest rate environment with ADR +11.4% and RevPAR +13.1%.