Qunar: Autumn break and ice-and-snow travel drive booking growth
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On October 23, 2026, Qunar Travel released data showing that entering October, searches for keywords such as "autumn break," "parent-child," and "autumn foliage viewing" grew 220% month-on-month, hotel orders for November stays grew 50% year-on-year, and parent-child travel interest doubled compared with October. The report said that the 2026 autumn break covers more than 100 cities nationwide, the volume of children aged 12 and under traveling by air grew 1.6 times year-on-year, driving air ticket bookings by the 31-50 age group of parents to grow about 50%; in November, rush bookings of high-star hotels grew more than 80% year-on-year, and county-level travel interest grew 2 times year-on-year. On October 28, Qunar Travel released data again showing that as of October 28, rush bookings of hotel orders for November stays grew 50% year-on-year, air ticket volume grew 20%, and searches for "autumn break," "parent-child," and "autumn foliage viewing" grew 2.2 times month-on-month; primary and secondary school autumn breaks in Zhejiang, Sichuan, Jiangsu, Guangdong, Fujian and other places opened successively, November Beijing hotel bookings grew 1.3 times year-on-year, county-level travel interest grew 2 times year-on-year, and rush bookings of high-star hotels grew more than 80%. On November 4, Qunar Travel released data showing that as of November 2, bookings for popular "ice-and-snow routes" of more than 2,000 kilometers for the new snow season from November to before Spring Festival grew 2 times year-on-year, with 65% of travelers departing from the south or the eastern coast; air ticket bookings for children aged 12 and under rose 91% year-on-year, and bookings at popular parent-child hotels grew 42%; Shenzhen direct flights to Altay air ticket volume grew 11.1 times, and hotel bookings at Changbaishan International Resort surged more than 6 times. On November 5, Qunar data showed that since November, searches on the platform for the keywords "skiing" and "ice-and-snow" grew 1.2 times month-on-month, and hotel bookings around ski resorts in multiple locations grew more than 50% month-on-month; Shenzhen flights to Zhangjiakou air ticket bookings grew 40% year-on-year, and Shenzhen jumped to become Chongli's second-largest source of customers; for the new snow season, Shenzhen direct flights to Altay air ticket bookings grew 11.1 times year-on-year, the fastest growth among national ice-and-snow routes; Jilin is implementing a five-day "snow break" in December for primary and secondary schools across the province, and hotel bookings in Yanbian, Changchun and Baishan all entered the national top ten popular ice-and-snow travel cities. The above data are all Qunar Travel's unilateral statistics, and the report did not disclose the statistical scope or sample range.
AI 根据报道生成 · 16 小时前更新
事件进展
- 11月4日 08:00 · 3reports去哪儿冰雪季预订数据发布Pinchain Tourism：Qunar: Bookings for popular "ice and snow routes" over 2,000 kilometers up 2x year-on-year
- 10月23日 08:00 · 2reports去哪儿：秋假带动11月亲子游与酒店预订增长Pinchain Tourism：Qunar: "Autumn-break kids" drive the travel market in the second half of the year
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- China Tourism NewsQunar data shows ski resorts 'opening' in multiple parts of China boosts ice-and-snow tourism heat
Qunar data shows that since November, searches on the platform for the keywords "skiing" and "ice and snow" have increased 1.2 times month-on-month, and hotel bookings around ski resorts in multiple places have increased by more than 50% month-on-month. Bookings for flights from Shenzhen to Zhangjiakou increased 40% year-on-year, and Shenzhen has risen to become the second-largest source market for Chongli ski resorts; bookings for direct flights from Shenzhen to Altay increased 11.1 times year-on-year, the fastest growth among ice-and-snow routes nationwide. Jilin is implementing a 5-day "snow holiday" in December for primary and secondary schools across the province, and hotel bookings in Yanbian, Changchun, and Baishan all rank among the top ten popular cities for ice-and-snow tourism nationwide.
- Pinchain TourismData: Ski resorts in multiple parts of China "open slopes," boosting winter sports tourism heat
Ski resorts in Chongli, Hebei, and multiple other places have opened their slopes, marking the start of China's 2026–2027 ice and snow season. Qunar data shows that since November, searches on the platform for the keywords "skiing" and "ice and snow" have increased 1.2 times month on month, and hotel bookings around ski resorts in multiple places have increased more than 50% month on month; flight ticket bookings from Shenzhen to Zhangjiakou have increased 40% year on year, and Shenzhen has risen to become Chongli's second-largest source of visitors. For the new snow season, flight ticket bookings for direct flights from Shenzhen to Altay have increased 11.1 times year on year, the fastest growth rate among ice and snow routes nationwide.
- Pinchain TourismQunar: Bookings for popular "ice and snow routes" over 2,000 kilometers up 2x year-on-year
Qunar Travel data shows that as of November 2, bookings for popular "ice and snow routes" over 2,000 kilometers for the new snow season from November to before Spring Festival increased 2x year-on-year, with 65% of travelers departing from southern or eastern coastal areas. Air ticket bookings for children aged 12 and under rose 91% year-on-year, and bookings for popular family hotels grew 42%. Shenzhen direct flights to Altay saw an 11.1x increase in ticket volume, while hotel bookings at Changbaishan International Resort surged more than 6x.
- Pinchain TourismQunar: Autumn break drives 50% growth in rush bookings for November hotel stays
Qunar data shows that as of October 28, the volume of orders for rush-booked hotel stays in November increased by 50% year on year, flight ticket volume increased by 20%, and searches for "autumn break," "parent-child," and "autumn foliage viewing" increased by 2.2 times month on month. Primary and secondary school autumn breaks have successively begun in Zhejiang, Sichuan, Jiangsu, Guangdong, Fujian and other places; Beijing hotel bookings for November increased by 1.3 times year on year, county-level tourism heat increased by 2 times year on year, and rush bookings for high-star hotels increased by more than 80%.
- Pinchain TourismQunar: "Autumn-break kids" drive the travel market in the second half of the year
Qunar data shows that entering October, searches for keywords such as "autumn break," "family travel," and "autumn foliage viewing" grew 220% month over month; hotel check-in orders for November rose 50% year over year, and family travel popularity doubled compared with October. The 2026 autumn break covers more than 100 cities nationwide; the number of children aged 12 and under (primary school students) traveling by air grew 1.6 times year over year, driving a roughly 50% increase in ticket bookings among the 31-50 age group of parents. In November, bookings for high-star hotels grew by more than 80% year over year, and travel popularity in county towns grew 2 times year over year.
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