Ctrip Hotels launches business radar chart information score assessment
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On November 13, 2026, TravelDaily China reported that Ctrip Hotels launched a "business radar chart," defining the information score as "the first impression users see," with image and video quality ranking first in the assessment; the higher the score, the more likely to gain more traffic and a higher conversion rate. The platform requires hotels' main image resolution to be no lower than 1280×800 pixels, with at least 4 high-definition images and 1 bathroom image per room type; a full score is awarded only when information completeness reaches 90% or above, and below 70% is recorded as 0 points. Ctrip merchant backend data shows that video conversion rates are on average 20% higher than images. The assessment is currently live, and no further reports on specific implementation rules or subsequent adjustments have been seen.
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- TravelDaily ChinaCtrip Hotels launches "Business Radar Chart": Information score positions users' first impression, image and video quality ranks first in assessment
Ctrip Hotels' "Business Radar Chart" defines the information score as "the first impression users see," with image & video quality ranking first in its assessment; the higher the score, the more likely a hotel is to gain more traffic and a higher conversion rate. The platform requires hotels' primary images to have a resolution of no less than 1280×800 pixels, each room type to have at least 4 high-definition images and 1 bathroom image, and an information completeness of 90% or above for a full score, with below 70% scored as 0. Ctrip merchant backend data shows that videos have an average conversion rate 20% higher than images.
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