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GBTA Convention 2026: Buyers Focus on AI, Internal Influence, and Partnerships
1reports1reporting sources2026-08-28Update
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The survey reveals travel buyers' priorities and challenges, valuable for suppliers and technology providers.
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8月28日
- GBTA News & PressGBTA Convention 2026: Buyers Focus on AI, Internal Influence, and Partnerships
At GBTA Convention 2026, over 470 travel buyers participated in an interactive survey. Results show 78% already use generative AI, and 92% believe AI will make their jobs more strategic. 57% cite influencing internal stakeholders as their biggest challenge. 92% say best supplier relationships are long-term partnerships. 64% find groups and meetings harder to manage than transient travel.