Queenstown Forum Focuses on Experience Tourism and Wellness Shift
先了解这件事
On October 6, 2026, Web in Travel reported that former television host Dominic Bowden founded Watershed Saunas in Queenstown, New Zealand, offering floating saunas with cold water immersion, and has been open for six months. Big Red Group President John Boris said wellness is its second-fastest-growing category, with cold water immersion and saunas among the fastest-growing subcategories. Planit's Simone Turin said the travel funnel has flipped, with people first asking what they want to do, then working backward to where to go and how to get there. The above content is discussion at the Queenstown Forum about experience tourism and wellness trends.
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- Web in TravelFrom Bungee Jumping to Saunas: The Shift in New Zealand's Experiential Tourism
Former television host Dominic Bowden founded Watershed Saunas in Queenstown, offering floating saunas paired with cold water immersion, open for six months. Big Red Group president John Boris says wellness is its second fastest-growing category, with cold water immersion and saunas among the fastest-growing subcategories. Planit's Simone Turin says the travel funnel has flipped, with people first asking what they want to do, then working backward to where to go and how to get there.
本事件热度走势
Not enough continuous observation data yet, so no trend is drawn for now.