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CAMO CEO on hotel technology: Don't digitize bad operations

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On October 20, 2026, CAMO founder and CEO Kevin Rohani said at Hospitality Technology that technology is not a substitute for inefficient operations but an amplifier: if room service lacks delivery carts, insulated bags and staff, merely adding an online ordering button only digitizes the problem. He revealed that CAMO spent 18 months rebuilding from scratch a tech stack already serving dozens of hotels, to support its AI-driven services, and advised hotel IT leaders to ask vendors whether their architecture is truly AI-native or is an AI shell wrapped around a ten-year-old system.

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10月20日
  1. Hospitality Technology
    CAMO founder Kevin Rohani: Don't digitize bad operations

    CAMO founder and CEO Kevin Rohani argues that technology is not a substitute for inefficient operations but rather an amplifier—adding an online ordering button to room service that lacks delivery carts, insulated bags and staff merely digitizes the problem. CAMO spent 18 months rebuilding from scratch a tech stack that had already served dozens of hotels, in order to support its AI-driven services. He also advises hotel IT leaders to press vendors on whether their architecture is truly AI-native or is an AI wrapper around a ten-year-old system.