JTB becomes a full member of the Japan Esports Union
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On October 1, 2026, JTB became a full member of the Japan Esports Union (JESU). In an announcement on October 28, 2026, JTB said it will use esports as a starting point to promote regional revitalization and cross-generational exchange, and plans to extend esports events from an "arena" into a "place of exchange," combining watching competitions with tourism experiences in the host locations, and using its accommodation, transportation and other businesses to support players and event operations. JTB said the background to this move is that JSPO, JESU and JGSC have announced they will develop the "National Prefectural Esports Championship" into "JAPAN GAMES ESPORTS." JTB has currently obtained full membership status, and specific future cooperation and event support arrangements have not yet been disclosed in the report.
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- JTB Group NewsroomJTB Joins Japan Esports Union as Full Member, Using Esports as a Starting Point to Promote Regional and Intergenerational Exchange
JTB became a full member of the Japan Esports Union (JESU) on October 1, 2026, and will use esports as a starting point to promote regional revitalization and cross-generational exchange. JTB plans to extend esports events from an "arena" to a "place of exchange," combining spectating with sightseeing experiences in the host locations, and to use its lodging, transportation and other businesses to support players and event operations. This move comes against the backdrop of JSPO, JESU and JGSC having announced that the "National Prefectural Esports Championship" will be developed into "JAPAN GAMES ESPORTS."
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