WiT Singapore Conference Discusses AI Agents and the Travel Value Chain
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On October 9, 2026, Web in Travel reported that the WiT Singapore conference held discussions around agentic AI and the future of travel. Agoda CEO Omri Morgenshtern and CTO Idan Zalzberg said at the event that the travel business is too complex and requires dedicated agents rather than general-purpose assistants, and argued that trust must be established before discussing exposure. The report mentioned that executives from companies including Agoda, Klook, and AirAsia participated in related discussions.
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- Web in TravelWiT Singapore Conference: Agoda, Klook, AirAsia and Other Executives Discuss Agentic AI and the Future of Travel
The WiT Singapore conference held discussions centered on agentic AI, with Agoda CEO Omri Morgenshtern and CTO Idan Zalzberg proposing that travel is too complex and requires dedicated agents rather than general-purpose assistants, and advocating building trust before discussing exposure.
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