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She's Running a 12-Unit Brand Like a 150-Unit Powerhouse

1reports1reporting sources2026-08-31Update

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Emerging brands must design scalable tech architecture early to avoid costly rework, and use data to drive expansion decisions.

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8月31日
  1. Hospitality Technology
    She's Running a 12-Unit Brand Like a 150-Unit Powerhouse

    Vicious Biscuit's COO Amanda Kahalehoe, with a Marine Corps and IT background, has built a technology architecture designed for 150 units while operating only 12. She adopted middleware Olo and built proprietary layers for data integration. Through loyalty programs and AI analysis, the brand makes data-driven decisions during expansion, such as discovering that turning off third-party ordering spiked call-in orders by 40-70%.