She's Running a 12-Unit Brand Like a 150-Unit Powerhouse

Vicious Biscuit's COO Amanda Kahalehoe, with a Marine Corps and IT background, has built a technology architecture designed for 150 units while operating only 12. She adopted middleware Olo and built proprietary layers for data integration. Through loyalty programs and AI analysis, the brand makes data-driven decisions during expansion, such as discovering that turning off third-party ordering spiked call-in orders by 40-70%.