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Phocuswright Europe 2026: Is AI Actually Working in Travel?
1reports1reporting sources2026-07-31Update
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The discussion provides insights into the current state of AI applications in the travel industry, helping business travelers and industry professionals understand the actual limitations and potential of AI technology.
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7月31日
- PhocusWire All NewsPhocuswright Europe 2026: Is AI Actually Working in Travel?
At Phocuswright Europe 2026, experts discussed the actual effectiveness of AI in the travel industry. Mario Gavira, CMO of Travelier, said that while AI has been accepted as an efficiency driver and cost reduction tool, there have been no 'consumer-facing killer features.' Chatbots are widely used for conversational search, but conversion rates are extremely low. The panel also discussed startup survival, regulation, and redistribution of human resources.