Visit Oslo anti-ad sequel: horror Christmas musical marketing
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In 2024, the Norwegian tourism board Visit Oslo released an anti-ad titled "Is It Even a City," with the protagonist Halfdan played by the same actor. The video surpassed 25 million organic views across platforms and won a Silver Lion at the Cannes Lions International Festival of Creativity. Reported on November 12, 2026, Visit Oslo continued this viral anti-ad with a horror Christmas musical sequel, still featuring the same actor as Halfdan. The new campaign is set in winter, with the aim of helping fill city hotel occupancy during the off-season.
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- Skift FeedVisit Oslo Continues Its Viral Anti-Ad with a Horror Christmas Musical
Following its 2024 viral "Is It Even a City" anti-ad, Visit Oslo has released a horror Christmas musical sequel, with the same actor playing the protagonist Halfdan. The original video has over 25 million organic views across platforms and won a Silver Lion at the Cannes Lions International Festival of Creativity. The new campaign is set in winter and aims to help fill hotel occupancy in the city's off-season.
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Current popularity3·Comparable range peak10（11月12日 02:00）·Comparable range change over the past 24 hours -49%
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