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Thailand's Fourth National Tourism Development Plan (2028–2032) targets 4 trillion baht

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On November 4, 2026, the Thai government began formulating the Fourth National Tourism Development Plan (2028–2032), with the goal of raising total tourism revenue to at least 4 trillion baht. The plan's priorities include improving the quality of tourism products and services, expanding high-spending tourist markets, upgrading infrastructure, and designating cruise and yacht tourism as key development areas; the meeting also proposed establishing a provincial-level annual tourism event calendar and developing agritourism and seasonal fruit tourism to benefit small operators and communities. A follow-up report the same day said the 2032 tourism plan sets a US$118 billion target and shifts focus to spending rather than tourist numbers, which have stagnated at about 33 million; the report also noted that the plan has no budget for building the terminals, piers and guides needed to attract high-spending tourists.

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11月4日
  1. Skift Feed
    Thailand 2032 Tourism Plan: Pursuing Spending Rather Than Visitor Numbers

    Thailand's 2032 tourism plan sets a target of 118 billion US dollars, shifting focus to spending rather than visitor numbers, which have stagnated at about 33 million person-trips. The plan has no budget yet for building the terminals, piers and guides needed to attract high-spending tourists. Higher prices will indeed push up revenue, but higher prices do not equal higher value.

  2. Pinchain Tourism
    Thailand formulates the Fourth National Tourism Development Plan (2028–2032) to increase total revenue

    The Thai government has begun formulating the Fourth National Tourism Development Plan (2028–2032), with the goal of increasing total tourism revenue to at least 4 trillion baht. The plan focuses on improving the quality of tourism products and services, expanding high-spending tourist markets, improving infrastructure, and listing cruise and yacht tourism as key development areas. The meeting also proposed establishing a provincial-level annual tourism activity calendar and developing agritourism and seasonal fruit tourism to benefit small operators and communities.

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