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Tianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP
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This partnership exemplifies collaboration between OTA platforms and local governments, using digital tools to boost cultural tourism consumption, positively impacting both business and leisure travel markets.
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9月7日
- TravelDaily ChinaTianjin Tourism and Meituan Launch 'Beauty in Tianjin' IP
Tianjin Municipal Culture and Tourism Bureau and Meituan jointly launched the 'Beauty in Tianjin' IP to convert local tourism resources into bookable experiences via the platform's multi-sector integration. Meituan data shows summer searches for Tianjin rose 98% year-on-year, five-star hotel orders grew 43%, and coupons up to 1666 RMB were offered to boost consumption.