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Expedia Group Moves Advertising Unit Under CMO

1reports1reporting sources2026-05-18Update

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Expedia Group reorganizes its advertising business, strengthening synergy between marketing and advertising, potentially enhancing its advertising product competitiveness and impacting the travel advertising market.

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5月18日
  1. PhocusWire All News
    Expedia Group Moves Advertising Unit Under CMO

    Expedia Group announced it is moving its media business (Expedia Group Advertising) under Chief Marketing Officer Jochen Koedijk, making it part of the global marketing organization. This move aims to bring marketing and advertising closer together to productionize solutions faster. The advertising business is growing 20% year over year, and the company sees it as a growth engine. The integration will foster a more unified and measurable system connecting performance marketing, brand-building, and media.