Travel by B Corp Launches Citizen Science Toolkit for Travel Companies

Travel by B Corp, in collaboration with Nova School of Business and Economics, has launched a Citizen Science Guidance and Implementation Toolkit to help travel companies build programs that enable travelers to contribute to scientific research while safeguarding integrity and avoiding greenwashing. The toolkit provides best practices for tour operators, hotels, and other providers, including identifying scientific partners, structuring optional participation, and building long-term programs.