Airbnb plans to restart high-end accommodation Luxe project
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On October 6, 2026, Skift reported that Airbnb plans to restart the Luxe project for high-end accommodation or a similar project. Two listing managers who attended the invitation-only host meeting in San Francisco relayed to Skift that CEO Brian Chesky made the relevant statement at the company's second host summit last month. The report said the project was first launched in June 2019 and was interrupted in 2020 due to the pandemic. The project has not yet been officially announced as restarted; the report describes the CEO's statement and attendees' relay.
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- Skift FeedAirbnb Plans to Rebuild High-End Listing Luxe Program
Airbnb plans to restart the Luxe program or a similar program for high-end accommodations, CEO Brian Chesky made related remarks at the company's second Host Summit last month. Two listing managers who attended the invitation-only San Francisco event relayed this statement to Skift. The program was first launched in June 2019 and was interrupted in 2020 due to the pandemic.
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