Tujia Releases 2026 Silver-Haired Homestay Report
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On October 16, 2026, Tujia Homestay released the "2026 Silver-Haired Homestay Report." The report shows that since the beginning of this year, homestay bookings by silver-haired users aged 55 and above increased about 16% year-on-year, with orders in hidden gem small cities such as Pu'er in Yunnan, Zhanjiang in Guangdong, and Liupanshui in Guizhou rising over 50% year-on-year; long-stay travel orders of 7 days or more by silver-haired users increased about 20% year-on-year, with an average stay of 12 days; during the same period, the number of silver-haired hosts aged 55 and above increased 26% year-on-year, with 1 in every 10 Tujia hosts being a silver-haired host.
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- Pinchain TourismTujia: Homestay Orders by Silver-Haired Group in Hidden Gem Small Cities Rise 50%
Tujia Homestay's "2026 Silver-Haired Homestay Report" shows that since the beginning of this year, homestay bookings by silver-haired users aged 55 and above increased by about 16% year-on-year, with orders in hidden gem small cities such as Pu'er in Yunnan, Zhanjiang in Guangdong, and Liupanshui in Guizhou rising by more than 50% year-on-year. Long-stay travel orders of 7 days or more by silver-haired users increased by about 20% year-on-year, with an average stay of 12 days; during the same period, the number of silver-haired hosts aged 55 and above increased by 26% year-on-year, with 1 in every 10 Tujia hosts being a silver-haired host.
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Not enough continuous observation data yet, so no trend is drawn for now.