Hyatt opens up ChatGPT Enterprise to employees
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AI adoption in hospitality is accelerating; Hyatt's deployment shows potential for enhancing customer experience and operational efficiency, potentially benefiting business travelers with more personalized service.
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- PhocusWire All NewsHyatt opens up ChatGPT to employees
Hyatt Hotels has deployed ChatGPT Enterprise as it continues to work with OpenAI. Employees across finance, marketing and operations can access the AI platform to improve customer experience. During its Q4 2025 earnings call, Hyatt said it had been working on AI enablement for two years and identified use cases with four already executed as large-scale agentic platforms. CEO Mark Hoplamazian noted that natural language search is growing in popularity, and hyatt.com's intent-based search has led to higher conversions, higher revenues per booking, and longer length of stay.