Quanzhou Promotes Inbound Tourism Development
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Quanzhou is promoting inbound tourism development, and in 2026 it was included in the list of key cities for cultivating inbound tourism under the "15th Five-Year Plan for Building a Tourism Powerhouse." Locally, measures include inviting bloggers from 16 Latin American countries and travel agents from 10 countries for familiarization trips, conducting intangible cultural heritage flash-mob promotions in Türkiye and other countries, and launching initiatives at Jinjiang International Airport such as "one airline ticket for free tours of Quanzhou's World Heritage sites," creating an inbound tourism "attract visitors—retain visitors" chain. A report dated November 12, 2026, stated that in the first half of 2026, Quanzhou received inbound tourists up 18.0% year on year, and inbound tourist tourism spending up 20.8% year on year.
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- China Tourism NewsQuanzhou Builds an "Attract–Retain" Chain for Inbound Tourism: Inbound Tourists Up 18.0% Year-on-Year in the First Half
In the first half of 2026, Quanzhou received 18.0% more inbound tourists year-on-year, and inbound tourist spending rose 20.8% year-on-year. This year Quanzhou was included in the list of key cities for cultivating inbound tourism under the "15th Five-Year Plan" for Building a Tourism Powerhouse. It attracted and retained inbound tourists through measures including inviting bloggers from 16 Latin American countries and travel operators from 10 countries on inspection tours, conducting intangible cultural heritage flash-mob promotions in Türkiye and other countries, and launching "one ticket for free tours of Quanzhou's World Heritage sites" at Jinjiang International Airport.
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