Tujia: November skiing and autumn break drive homestay booking growth
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On November 4, 2026, TravelDaily China reported that Tujia data showed the new ski season overlapping with primary and secondary school autumn breaks drove the homestay market to be "not slow in the off-season." Ski homestay bookings in Altay, Xinjiang increased by more than 30% year on year; homestay bookings during the autumn break in Guangdong, Jiangsu and Sichuan each increased by about 50% year on year. In terms of user structure, users under 35 accounted for 54% of ski homestay orders, and long-stay orders of 7 consecutive nights or more rose; homestay orders of 5 consecutive nights during the autumn break increased by 36% year on year. The report listed ski long stays as a new trend. On the same day, Pinchain Tourism reported the same batch of Tujia data, also mentioning that users under 35 accounted for 54% of ski homestay orders and that ski homestay bookings in Altay increased by more than 30% year on year, and stating that primary and secondary school autumn breaks began in November in Shandong, Jiangsu, Sichuan, Zhejiang, Guangdong and other places, that homestay bookings in Guangdong, Jiangsu and Sichuan each increased by about 50% year on year, and that orders of 5 consecutive nights during the autumn break increased by 36% year on year. What has been disclosed so far is Tujia platform booking data and does not involve other platforms or industry-wide statistics.
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- TravelDaily ChinaNew Snow Season Meets Primary and Secondary School Autumn Break, Tujia: Homestay Bookings in Multiple Places Up 50% Year-on-Year, Ski Residency Becomes a New Trend
Tujia data shows that in November, ski homestays combined with autumn-break family trips drove a "brisk off-season" homestay market: ski homestay bookings in Altay, Xinjiang increased by more than 30% year-on-year, and homestay bookings in Guangdong, Jiangsu, and Sichuan during the autumn break all increased by about 50% year-on-year. Users under 35 account for 54% of ski homestay orders, and residency orders with stays of 7 consecutive nights or more are rising; homestay orders with 5 consecutive nights during the autumn break increased by 36% year-on-year.
- Pinchain TourismTujia: Skiers under 35 contribute more than half of ski homestay orders
Tujia data shows that users under 35 account for 54% of ski homestay orders, and ski homestay bookings in Altay increased by more than 30% year on year. In November, primary and secondary schools in Shandong, Jiangsu, Sichuan, Zhejiang, Guangdong and other places began their autumn holidays; homestay bookings in Guangdong, Jiangsu and Sichuan all increased by around 50% year on year, and orders for consecutive five-day stays during the autumn holiday increased by 36% year on year.
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