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Klook's Wilfred Fan on using social to spread travel

1reports1reporting sources2026-06-24Update

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Klook's approach demonstrates how to use social media and creator networks to disperse tourism, offering new ideas for destination management and travel marketing.

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6月24日
  1. PhocusWire All News
    Klook's CCO on using social media to disperse travel

    Klook's CCO Wilfred Fan discussed using social media to disperse tourism at WiT Japan. With a network of 30,000 creators, Klook organized trips to less-visited destinations like Hiroshima, resulting in a 12-fold increase in bookings for a related product. He also addressed AI's impact on travel discovery, emphasizing that infrastructure and real-time content will become key assets.