Study: AI instant claims rank last among booking confidence factors in most markets
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On November 4, 2026, PhocusWire reported that Phocuswright, commissioned by The Protect Group, conducted the Global Booking Anxiety study, surveying travelers in 10 markets and asking what most increases their confidence when booking international travel or event tickets. The results showed that AI-driven instant claims processing ranked last in 9 markets, while full refund guarantees most increased booking confidence. The report did not disclose the specific survey period, sample size, or complete rankings for each market.
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- PhocusWire All NewsPhocuswright research: AI instant claims rank last in most markets, full refund guarantee most boosts booking confidence
The Global Booking Anxiety study, commissioned by The Protect Group and conducted by Phocuswright, surveyed travelers in 10 markets, asking what would most increase their confidence in booking international travel or event tickets; AI-driven instant claims processing ranked last in 9 markets.
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