Booking.com Research: What Travel Really Reveals About Relationships
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The research offers traveler behavior and preference data for OTAs and hotels to use in product design, marketing and loyalty operations. For business travel, friction points such as cost splitting and reimbursement speed appear in the data, suggesting expense processes can affect travel companions' experience.
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- Booking.com NewsroomBooking.com Research: What Travel Really Reveals About Relationships
Booking.com released its "Turbulence Test" research, based on a July 2026 survey of 1,253 U.S. adults. 35% of travelers say they discovered a companion was not compatible after traveling together, 35% have argued over money, 28% have considered ending the relationship or friendship, and 21% have bailed midway through a trip because of a bad travel partner (26% among Millennials). Travelers rate travel compatibility at an average importance of 74.1 out of 100, with 32% rating it 90 or higher.