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Fora raises $60M to scale AI assistant Via
1reports1reporting sources2026-07-17Update
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Fora's funding indicates capital interest in AI for travel advisors, potentially transforming how advisors work and improving efficiency.
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7月17日
- PhocusWire All NewsFora raises $60M to scale AI assistant Via
Fora, a technology platform for travel advisors, has closed a $60 million Series D round, valuing the company at $1 billion. The funding will scale its AI assistant Via, which helps advisors with destination research, supplier info, itineraries, and proposal generation. Advisors have booked over $3 billion in travel since launch in 2021.