Fora Lands $60M to Scale AI Assistant for Travel Advisors

PhocusWire reports that Fora, a technology platform for travel advisors, closed a $60 million Series D round, valuing the company at $1 billion. The round was led by Forerunner and Tactile Ventures, with participation from existing investors. Since launching in 2021, advisors have booked over $3 billion in travel. Funds will scale its AI assistant Via, currently in beta, which reduces administrative work by providing destination research, supplier info, and itinerary generation. Total funding exceeds $138 million.