Strawberry Executive Discusses AI Implementation and Data Architecture in Hospitality
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On October 1, 2026, Skift Feed reported that Strawberry Chief Digital and Technology Officer Kari Anna Fiskvik, speaking ahead of the Skift Data + AI Summit Europe, said that the most critical factor for scaling AI is unified, clean data and its architecture, and that models are rapidly commoditizing while data is not. She pointed out that AI implementation should fix data first, rather than changing models.
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- Skift FeedStrawberry Executive: AI Implementation Starts with Fixing Data, Not Changing Models
Strawberry Chief Digital and Technology Officer Kari Anna Fiskvik said ahead of the Skift Data + AI Summit Europe that the most critical thing for scaling AI is unified, clean data and its architecture; models are rapidly commoditizing, data is not.
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