EU Survey on Consumer Trust in the EU Ecolabel
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On 8 October 2026, the European Commission released a Eurobarometer survey on World Ecolabel Day, showing that 81% of European consumers trust that products with the EU Ecolabel have a lower environmental impact than comparable products, up from 75% in 2023; 46% of consumers can recognize its "flower" logo, an increase of 8 percentage points from 2023.
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- European Commission Press CornerEuropean Commission Eurobarometer survey: consumer trust in the EU Ecolabel rises to 81%
A Eurobarometer survey published by the European Commission on World Ecolabel Day shows that 81% of European consumers trust that EU Ecolabel products have a lower environmental impact than comparable products, up from 75% in 2023; 46% of consumers can recognise its "flower" logo, an increase of 8 percentage points compared with 2023.
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