Hunan launches 2026 autumn cultural tourism consumption season
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On October 23, 2026, the 2026 Hunan Autumn Cultural Tourism Consumption Season launched in Sangzhi County, Zhangjiajie, where 10 themed routes—including colored-forest and ginkgo leaf-viewing routes and rice-wave autumn harvest-picking routes—were released on site, along with Hunan Province's Most Young Nighttime Consumption "Six One Hundred" list. The consumption season runs until the end of November; cities and prefectures across the province will launch special activities around autumn leaf viewing, picking, night tours and intangible cultural heritage, and will jointly issue consumption vouchers, spend-and-get-discounts, and ticket-stub discounts. Liao Jian, deputy director of the Hunan Provincial Department of Culture and Tourism, said Zhangjiajie's inbound orders grew by about 1.5 times year on year.
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- China Tourism NewsHunan launches 2026 autumn cultural tourism consumption season, releases 10 themed routes
The 2026 Hunan Autumn Cultural Tourism Consumption Season launched on October 23 in Sangzhi County, Zhangjiajie, where 10 themed routes—including colorful forest and ginkgo leaf-viewing routes and rice-wave autumn harvest picking routes—and Hunan Province's "Most Young" night consumption "Six One Hundred" list were released on site. The consumption season runs until the end of November; cities and prefectures across the province will launch special activities around autumn leaf viewing, picking, night tours, and intangible cultural heritage, and will jointly issue consumption vouchers, spend-and-get-discounts, and ticket-stub offers. Liao Jian, deputy director of the Hunan Provincial Department of Culture and Tourism, said inbound orders to Zhangjiajie increased by about 1.5 times year on year.