Hyatt's Unscripted brand adds Hive House hotel in North Carolina
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On September 29, 2026, Hyatt announced that Hive House, a 45-suite boutique hotel located in Cary, North Carolina, will rebrand and join its upscale brand Unscripted by Hyatt, marking Hyatt's move to expand this select brand in North Carolina. The report did not disclose further details such as the specific rebranding timeline or transaction terms.
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- Hotel Dive Feed凯悦在北卡罗来纳州扩展Unscripted精选品牌
凯悦宣布，位于北卡罗来纳州卡里的45间套房精品酒店Hive House将转为旗下高端品牌Unscripted by Hyatt。该酒店由总部位于卡里的CMC Hotels开发，定位为传统长住体验的差异化产品，配备超大客房、独立起居空间和全套厨房。这是凯悦在卡里的首个品牌酒店，也是Unscripted组合的最新成员。Unscripted于2025年5月推出，旨在让独立酒店在保留自身特色的同时接入凯悦全球规模，包括拥有超过6600万会员的World of Hyatt忠诚度计划。
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