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Expedia Group Releases Unpack '26 Summer: Domestic Demand Rises
1reports1reporting sources2026-05-21Update
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Based on first-party data from Expedia, Hotels.com, and Vrbo, the report provides summer demand insights, valuable for destination marketing and product strategies.
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5月21日
- Expedia Group NewsroomExpedia Group Releases Unpack '26 Summer: Domestic Demand Rises
Expedia Group released Unpack '26 Summer, revealing a shift toward domestic travel, with global social conversation about domestic vacations up 77% YoY. The report also highlights trends like hotel hopping, beach readaways, sports events, and set-jetting.