Accor Greater China CEO Discusses International Hotel Groups' Competition in China
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On October 17, 2026, Zhu Fuming, CEO of Accor Group Greater China, said at the 2026 Global Travel News Summit that the business boundaries between international hotel groups and local groups are gradually overlapping, and that high-end hotel competition is shifting from hardware and brand to insight into consumer needs. He pointed out that high-end customers value emotional value and personalized experiences more; AI can improve efficiency, but hotels must not lose the human warmth in hospitality.
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- TravelDaily ChinaAccor's Zhu Fuming on the next chapter for international hotel groups in China: what matters is who understands consumers better
Zhu Fuming, CEO of Accor Group Greater China, said at the 2026 Global Travel News Summit that the business boundaries between international hotel groups and local groups are gradually converging, and that competition in high-end hotels is shifting from hardware and brands to insight into consumer needs. He noted that high-end guests value emotional value and personalized experiences more, and that AI can improve efficiency, but hotels must not lose the human warmth in hospitality.
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