Jersey Mike's Rides Digital Growth Toward $2 Million AUVs
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The case illustrates how a restaurant chain uses digital channels, loyalty programmes and store-operations changes to lift unit volumes, offering a reference for readers tracking digital operations in retail and food service.
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- Hospitality TechnologyJersey Mike's Rides Digital Growth Toward $2 Million AUVs
On its first earnings call as a public company, Jersey Mike's set a target to raise digital sales mix from 43% today toward 60-70% over time and to lift average unit volumes from $1.3 million toward $2 million. Digital marketing has risen from 1% to 20% of its marketing mix, and loyalty registrations are up 22% year to date. Virtually all stores have a second make line dedicated to digital orders to ease front-counter pressure. The brand also aims to double its domestic footprint to 7,500 locations.