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Amadeus Research: Gen AI and Social Media Transform How US Travellers Plan Travel

1reports1reporting sources2025-09-18Update

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The study reveals shifts in US traveller planning behaviour, relevant to digital strategies for travel distribution, aviation and hotel companies.

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9月18日
  1. Amadeus Newsroom
    Amadeus Research: Gen AI and Social Media Transform How US Travellers Plan Travel

    Amadeus released a global study covering 2,000 US travellers. Social media is now the primary source of travel inspiration, with 34% of US travellers using it, up 21% year-on-year. Generative AI saw the fastest growth, with 17% of US travellers using AI tools, up 30%. 68% of travellers are willing to pay a one-off fee for an AI travel assistant, averaging 5.8% of total trip cost. 61% of Americans favour biometrics at airports.