Uber on Owning More of the Travel Journey and Negotiating With Agents
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For hotels, airlines and mobility suppliers with owned inventory, Uber's negotiating logic shows that when agents cannot assemble inventory on their own, suppliers can set terms on commercial terms, data access and revenue share.
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- Skift FeedUber on Owning More of the Travel Journey and Negotiating With Agents
Uber CEO Dara Khosrowshahi said at Skift Global Forum that Uber is in active discussions with basically every agentic company, but on the right terms, using its 10.5 million drivers and couriers across more than 70 countries as leverage. He said no agentic company is going to replicate that content. Khosrowshahi also said 80% of Uber's hotel bookings come from UberOne members, reducing dependence on discovery channels like Google. He noted that Uber's early approach of making AI follow human-agent scripts was limiting, and giving AI a goal and a budget produced better outcomes at lower cost.