Hilton Launches Brand Campaign in China, Li Xian as Ambassador
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On October 13, 2026, Hilton Group launched the "Hilton Stay Out of the Ordinary" brand campaign in China and announced actor Li Xian as Greater China brand ambassador. Reports say Hilton currently operates more than 1,100 hotels in Greater China, covering 300 destinations in China, and the campaign will roll out social media content around its diverse brand matrix and distinctive stay experiences.
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- Pinchain TourismHilton Group launches "Hilton Stay for Something New" brand campaign in China, Li Xian appointed Greater China brand ambassador
Hilton Group launched the "Hilton Stay for Something New" brand campaign in China and announced that actor Li Xian will serve as Greater China brand ambassador. Hilton currently operates more than 1,100 hotels in Greater China, covering 300 destinations in China. The campaign will roll out social media content centered on its diverse brand portfolio and distinctive stay experiences.
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