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Predatory OTAs Infiltrating Direct Booking Funnels

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This issue impacts hotel distribution strategy and profitability; understanding and addressing predatory OTAs is crucial for hoteliers.

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9月2日
  1. Hospitality Technology
    Predatory OTAs Infiltrating Direct Booking Funnels

    According to Operto research, up to 8% of direct hotel bookings are intercepted by third-party sites that bid on hotel brand keywords and mimic official listings, causing hotels to pay extra commissions. The article notes that standard channel reports fail to identify such interception and recommends hotels use AI to monitor branded search and protect direct demand.