Shangkeyou Upgraded to Small-Town Cultural Tourism Hotel, Room Rates Exceed 400 Yuan
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On October 11, 2026, at the 2026 Global Travel News Accommodation Industry Summit, Ma Yingyao, Chairman and CEO of Shangmei Digital Intelligence Hotel Group, announced the upgrade of Shangkeyou from a "lower-tier market economy hotel" to a "small-town cultural tourism hotel," restructuring the hotel's value through product innovations such as cultural tourism room cards and cycling activities. The report stated that over the past three years, the national average hotel ADR and OCC both declined, while Shangkeyou's newly opened properties saw a 12% increase in occupancy rate and an average room rate increase of more than 40 yuan, with the latest opened Shangkeyou 7 hotel selling rooms at over 400 yuan.
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- TravelDaily ChinaThank U Upgraded to "Small-Town Cultural Tourism Hotel," Latest Property Sells Rooms at Over 400 Yuan
Ma Yingyao, Chairman and CEO of Shangmei Digital Intelligence Hotel Group, announced at the 2026 Global Travel News Accommodation Industry Summit that Thank U will be upgraded from a "lower-tier market economy hotel" to a "small-town cultural tourism hotel," reconstructing hotel value through product innovations such as cultural tourism room cards and cycling activities. Over the past three years, the national hotel average ADR and OCC both declined, while Thank U's newly opened properties saw occupancy increase by 12%, average room rates rise by more than 40 yuan, and the latest opened Thank U 7 hotel sells rooms at over 400 yuan.
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