Capital One Travel Positions as a Travel Platform; Over 70% of Customers Seek Live Experiences
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A bank extending into a travel platform built on transaction data and customer relationships could shift customer touchpoints and distribution for OTAs, hotels and airlines. For business-travel buyers, a card issuer providing post-booking flight updates, lounge information and destination support blurs the line betwee…
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- Skift FeedCapital One Travel Positions as a Travel Platform; Over 70% of Customers Seek Live Experiences
In a Skift Global Forum decision brief, Capital One Travel SVP Sarah Moore said Capital One is positioning itself as a travel platform, not just a credit card company. She said launching Capital One Travel in 2021, later than many competitors, allowed it to study the market, understand modern travelers and build technology-first. As a bank, Capital One can use customer information and transaction data for contextual personalization. Moore said more than 70% of Capital One customers look at some kind of event or live experience when they travel, citing partnerships with MLB, touring artists and José Andrés. She also said a dedicated travel app launched in the past year has been heavily utili…