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Virgin Atlantic CEO on Balancing AI and Human Touch
1reports1reporting sources2026-08-26Update
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Virgin Atlantic's investments and strategy highlight that human touch remains a key differentiator in the AI era, directly impacting business traveler experience and loyalty.
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8月26日
- Skift FeedVirgin Atlantic CEO on Balancing AI and Human Touch
In an interview ahead of Skift Global Forum 2026, Virgin Atlantic CEO Corneel Koster argues that human connection is the airline's durable advantage as AI reshapes travel. The airline is increasing premium seating by 30%, accelerating Starlink rollout, and leveraging loyalty programs to compete against larger rivals.