Skift Feed·· 2026-08-26
Virgin Atlantic CEO on Balancing AI and Human Touch
Virgin Atlantic's CEO on Where AI Belongs and Where People Win
AI Overview
In an interview ahead of Skift Global Forum 2026, Virgin Atlantic CEO Corneel Koster argues that human connection is the airline's durable advantage as AI reshapes travel. The airline is increasing premium seating by 30%, accelerating Starlink rollout, and leveraging loyalty programs to compete against larger rivals.
Source:Skift Feed · skift.com