Virgin Atlantic CEO Corneel Koster said at the Skift Global Forum in New York that increasing mandates on sustainable aviation fuel (SAF) while supply continues to lag is not tenable for the airline industry. He noted that the U.K. SAF mandate requires the fuel to make up 2% of the country's jet fuel demand, eventually rising to 22%, but there isn't enough SAF available.
In an interview ahead of Skift Global Forum 2026, Virgin Atlantic CEO Corneel Koster argues that human connection is the airline's durable advantage as AI reshapes travel. The airline is increasing premium seating by 30%, accelerating Starlink rollout, and leveraging loyalty programs to compete against larger rivals.
In an interview ahead of Skift Global Forum 2026, Virgin Atlantic's new CEO Corneel Koster outlines a strategy centered on human-designed premium experiences as the key differentiator, not just AI. The airline plans a 30% increase in Upper Class and Premium seating via new A330neo deliveries, a 787-9 cabin refit, and a JFK Clubhouse refresh, while accelerating Starlink rollout. Loyalty initiatives include High Five Rewards and status matching for British Airways Club members, attracting over 10,000 members.