Virgin Atlantic CEO: People and Experience as Key Differentiators

In an interview ahead of Skift Global Forum 2026, Virgin Atlantic's new CEO Corneel Koster outlines a strategy centered on human-designed premium experiences as the key differentiator, not just AI. The airline plans a 30% increase in Upper Class and Premium seating via new A330neo deliveries, a 787-9 cabin refit, and a JFK Clubhouse refresh, while accelerating Starlink rollout. Loyalty initiatives include High Five Rewards and status matching for British Airways Club members, attracting over 10,000 members.