Tongcheng Travel Releases 2026–2027 Ice and Snow Season Products and Consumption Report
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On November 10, 2026, Tongcheng Travel held the 2026–2027 Ice and Snow Season Product Launch Event in Beijing, jointly with airlines, airports, ice and snow destination scenic areas and others, to launch new-season ice and snow cultural tourism products and coordinated measures. The launch event introduced the 2026 edition of the "Tongcheng Snow Friend Card," continuing "1 yuan to open the card"; after opening the card, 12 online benefits with a total value of 552 yuan are issued at once; Tongcheng Travel also worked with Heilongjiang Airport Management Group, Liaoning Airport Management Group, Wanda Hotels & Resorts, and airlines including Air China and China Eastern to connect air tickets, accommodation, snow tickets, local activities, transfer services and other links. On the same day, Tongcheng Travel released the "2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report," forecasting that in the new snow season the share of parent-child family customers will rise to 45%, and demand for parent-child study tours will grow by more than 30%; the report shows that Guangdong is the largest out-of-province source market for Northeast ice and snow tourism, Harbin ranks first in overnight visitor flow, Altay leads the dark-horse destinations, and from January to October 2026 nationwide indoor ski resort consumer visits increased by 31% year on year. On November 11, multiple media outlets reported on the above launch event and report content, with data consistent with earlier reports; follow-up reports added that exclusive offline benefits for Harbin and Shenyang have already been implemented first, lasting two months. On November 12, a new report cited the report as saying Harbin ranks first in China in overnight visitor flow for long-distance ice and snow tourism, and introduced that accommodation consumption during Heilongjiang's ice and snow tourism peak season accounts for 25%–30% of total annual accommodation consumption, as well as Harbin's winter tourism accommodation improvement action and the expansion of the Ice and Snow World ice and snow RV campground to 60 rooms and other measures; another report on the same day said a Tongcheng Research Institute report shows that this ice and snow season the share of parent-child family travel is expected to increase by about 2 percentage points, and mentioned that Harbin Taiping International Airport operates 173 routes and connects 107 cities in the new flight season, and has opened a dedicated ski equipment check-in counter.
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事件进展
- 11月12日 08:00 · 1reports同程报告：哈尔滨居冰雪长线游过夜客流榜首Pinchain Tourism：Harbin, Heilongjiang "leads" China's ice and snow tourism overnight destinations
- 11月11日 08:00 · 5reports同程旅行发布2026-2027冰雪季产品TravelDaily China：Tongcheng Travel Holds 2026–2027 Ice and Snow Season Launch Event in Beijing, Jointly Launches "Tongcheng Snow Friend Card" with Airlines and Airports
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- Pinchain TourismHarbin, Heilongjiang "leads" China's ice and snow tourism overnight destinations
Tongcheng Travel's "2026–2027 Ice and Snow Cultural Tourism Consumption Trend Report" shows that Harbin ranks first in China for overnight visitor flow on long-distance ice and snow trips. December to February of the following year is the peak season for ice and snow tourism in Heilongjiang each year, with accommodation spending accounting for 25%–30% of total annual accommodation spending. This winter, Harbin is implementing a tourism accommodation improvement action, expanding the accommodation products at the Ice and Snow World ice and snow RV campground to 60 units, and upgrading premium routes such as the "Ha-Ya-Xue-Mu" ice and snow tourism Line 1.
- China Tourism NewsTongcheng Travel releases 2026–2027 ice and snow season products and launches strategic signings
Tongcheng Travel released its 2026–2027 ice and snow season products in Beijing on November 10, partnering with airlines, airports and ice and snow destinations to launch new snow season cultural tourism products and preferential measures, and launched the "Tongcheng Snow Friend Card". A Tongcheng Research Institute report shows that ice and snow tourism is shifting from single skiing to composite lifestyles such as "skiing + hot springs" and "skiing + study tours", and the share of family travel during this year's ice and snow season is expected to rise by about 2 percentage points. Harbin Taiping International Airport operates 173 routes to 107 cities in the new flight season, and has opened dedicated ski equipment check-in counters.
- TripVividTongcheng Travel releases 2026-2027 ice and snow cultural tourism consumption report: demand for parent-child study tours expected to grow by more than 30%
Tongcheng Travel released the "2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report" in Beijing on November 10, projecting that in the new snow season the share of parent-child family customers will rise to 45%, and demand for parent-child study tours will grow by more than 30%. The report shows that Guangdong is the largest cross-province source of visitors for ice and snow tourism in Northeast China, Harbin ranks first in overnight visitor traffic, and Altay leads the dark-horse destinations; from January to October 2026, nationwide indoor ski resort consumer visits increased by 31% year on year.
- TripVividTongcheng Travel Holds 2026–2027 Ice and Snow Season Launch Event in Beijing, Partners with Airlines and Airports to Launch Ice and Snow Cultural Tourism Products
Tongcheng Travel held the 2026–2027 ice and snow season product launch event in Beijing on November 10, partnering with airlines, airports, ice and snow destination scenic areas and others to launch new snow season ice and snow cultural tourism products and collaborative measures. The launch event introduced the 2026 edition of the "Tongcheng Snow Friend Card," continuing the "1 yuan to open the card" offer, with 12 online benefits worth a total of 552 yuan issued all at once after opening the card. Tongcheng Travel also partnered with Heilongjiang Airport Management Group, Liaoning Airport Management Group, Wanda Hotels & Resorts, and airlines including Air China and China Eastern Airlines to connect links such as air tickets, accommodation, ski passes, local activities, and transfer services.
- TravelDaily ChinaTongcheng Travel Holds 2026–2027 Ice and Snow Season Launch Event in Beijing, Jointly Launches "Tongcheng Snow Friend Card" with Airlines and Airports
Tongcheng Travel held the 2026–2027 ice and snow season product launch event in Beijing on November 10, jointly launching new snow season products and collaborative measures with airlines, airports and ice and snow destination scenic areas. At the event, the 2026 version of the "Tongcheng Snow Friend Card" was released, continuing the 1-yuan card opening; after opening the card, 12 benefits with a total value of 552 yuan are issued all at once, covering scenarios such as flights, car rentals, scenic areas and hotels. Exclusive offline benefits for Harbin and Shenyang have already been implemented first, lasting for two months.
- Pinchain TourismTongcheng Travel releases 2026-2027 ice and snow cultural tourism consumption trend report
Tongcheng Travel released the "2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report" in Beijing on November 10, projecting that the share of family-with-children customer groups will rise to 45% in the new snow season, with demand for parent-child study tours growing by more than 30%. The report shows that Guangdong is the largest out-of-province source market for ice and snow tourism in Northeast China, Harbin ranks first in overnight visitor flow, and Altay leads as the dark-horse destination; from January to October 2026, nationwide indoor ski resort consumer visits increased by 31% year on year.
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