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IHG Holiday Inn releases German family vacation survey and launches child experience officer campaign

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Holiday Inn by IHG, under IHG, conducted a family vacation survey among 750 parents of children aged 0-12 in Germany. The survey, released on October 8, 2026, shows that 86% of parents feel responsible for making family vacations seem special, but nearly 70% believe children value relaxed small moments more, rather than large attractions or expensive experiences.

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10月8日
  1. IHG Newsroom
    Holiday Inn by IHG survey: Children want simpler holidays than parents think

    A Holiday Inn by IHG survey of 750 parents of children aged 0-12 in Germany shows that 86% of parents feel responsible for making family holidays seem special, but nearly 70% believe children value relaxed small moments more than large attractions or expensive experiences.

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