Vacation Ownership Shifts to Experience Access: HGV Runs 3,800 Events a Year
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Vacation ownership and hotel loyalty systems are using exclusive experience access as a retention tool rather than discounts alone. For business-travel and lodging suppliers, this means the customer relationship may extend from a single stay to year-round events and points ecosystems, affecting member operations and c…
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- Skift FeedVacation Ownership Shifts to Experience Access: HGV Runs 3,800 Events a Year
In a Skift Global Forum decision brief, ARDA President & CEO Jason Gamel and Hilton Grand Vacations Senior Executive VP & COO Gordon Gurnik discussed how vacation ownership is shifting from lodging toward experience access. Gurnik said HGV runs about 3,800 experience events a year for roughly 725,000 owners, spanning its F1 Las Vegas Clubhouse, private concerts and the LPGA Tournament of Champions. Gamel said more than 75% of vacation-ownership purchasers are millennials and Gen Z, a younger base driving experience demand. They also noted owners can convert ownership into Hilton Honors points, and pointed to similar experience platforms from Marriott Vacations Worldwide, Westgate Resorts an…