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How Hotels Leverage Experiences and Partnerships to Drive Loyalty

1reports1reporting sources2026-08-19Update

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For business travelers, experiential elements in hotel loyalty programs may influence choices. Marriott's strategy indicates a trend toward experiential loyalty, potentially affecting corporate travel arrangements.

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8月19日
  1. Hotel Dive Feed
    How Hotels Leverage Experiences and Partnerships to Drive Loyalty

    Marriott International's SVP of Global Partnerships, Lucy Werner, shared that consumers increasingly value experiences over points. Marriott offers VIP event access via Bonvoy Moments and partners with sports organizations like F1, NFL, and Visa. Additionally, partnerships with Uber and Starbucks enhance customer engagement. Future plans include unattended retail and invite-only events for high-net-worth individuals.