Southwest Airlines overhauls Rapid Rewards frequent flyer program
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On October 16, 2026, Southwest Airlines announced an overhaul of its Rapid Rewards frequent flyer program, changing the existing two-tier membership system of A-List and A-List Preferred to three tiers: silver, gold, and platinum. The new system will take effect on January 1, 2027. Existing A-List members will be converted to Silver, and A-List Preferred members will be converted to Gold. Southwest Airlines also unveiled its new lounge for the first time.
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- Skift FeedSouthwest Airlines Overhauls Rapid Rewards Frequent Flyer Program and Unveils New Lounge for the First Time
Southwest Airlines will change its Rapid Rewards frequent flyer program from two tiers, A-List and A-List Preferred, to three tiers: silver, gold, and platinum, effective January 1, 2027. Existing A-List members will be converted to Silver, and A-List Preferred members will be converted to Gold.
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