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Ge Lei: What Kind of Tourism Professional Should We Become?

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This speech reflects Chinese tourism industry thinking on talent development and industry transformation, offering insights for companies monitoring China's cultural tourism market trends.

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9月11日
  1. Pinchain Tourism
    Ge Lei: What Kind of Tourism Professional Should We Become?

    Ge Lei, Secretary-General of the China Tourism Association, spoke at Beijing Union University's 'First Lesson' event, discussing the meaning and future of the tourism industry. He described tourism as a way of learning, growing and living, and highlighted three trends: cultural-tourism integration, industry crossover and experience-first. Ge Lei argued that tourism is the industry most resilient to AI disruption, and that sincerity is the greatest human competitive advantage.