Travalyst CEO on sustainable travel data and AI

Julie Cheetham, six months into her role as CEO of Travalyst, spoke with PhocusWire. She noted that despite global conflict and economic pressure, C-suite commitment to sustainability is increasing. The Travel Impact Model, developed with Google, has been shown in over 160 billion searches, indicating travelers prefer sustainable options when price and routing are similar. She also discussed AI's role in dispersing tourists and multimodal trip planning.